Samrat Prithviraj Box Office Loss: The movie, which was made on a budget of ₹200 crores [including P&A and interest charges], failed to gross even ₹70 crores at the box office in India. In terms of overseas commerce, Samrat Prithviraj was virtually non-existent. Samrat Prithviraj has been unable to collect even USD 2 million in overseas belts. Outside of India, the film grossed less than ₹15 crores. Samrat Prithviraj's worldwide theatrical gross will be in the range of ₹90 crores.
In terms of distributor share, the producer, Yash Raj Films, will receive around ₹31.5 crores from India and approximately ₹5.85 crores from international countries. Basically, the theatrical recovery for Samrat Prithviraj is around ₹36-37 crores out of the ₹200 crores expenditure, with music rights collecting additional ₹10 crores. The remaining rights were sold to Amazon Prime within a four-week window, while the satellite rights are with Star Network under YRF's blanket agreement.
YRF has recovered approximately ₹100 crores through the sale of satellite and digital rights, bringing the total recovery to approximately ₹150 crores, as opposed to the budgeted amount of ₹200 crores. This has resulted in a significant revenue loss for YRF.
The banner lost about ₹50 crores on Samrat Prithviraj, and the major hero, Akshay Kumar, also lost money on the film because he did not sign the project with a 100 percent upfront fee model, as he does with other banners. It was a hybrid transaction [signing fee+profit share], which means the Khiladi earned significantly less than his market value, resulting in a revenue loss.
All eyes are now on Akshay Kumar to make a comeback with Raksha Bandhan, as his previous flicks have bombed at the box office. This is also the fourth consecutive disaster for the YRF banner, as prior to Samrat Prithviraj, films like Jayeshbhai Jordaar, Bunty Aur Babli 2, and Sandeep Aur Pinky Faraar were all box office flops, despite the fact that the banner didn't lose money on them due to controlled costs and back-end deals.