According to reports, During pre-Covid times, all Bollywood films mandatorily followed the eight-week rule when it came to digital release. In simpler terms, a movie could release on an OTT platform only after 8 weeks of its theatrical release.
Post COVID-19 lockdown, the filmmakers however have been demanding for shortening of this window. The multiplexes, naturally, have thwarted this idea as they feel it can adversely affect their earnings.
Interestingly, all the Bollywood films that have released in cinemas since November have nevertheless followed the old directive. Meanwhile, the South makers have successfully changed the rules.
There are rumors that Salman Khan's Radhe might see an early OTT release because of the resurgence of COVID-19 cases.
Since Maharashtra (home of Bollywood) is currently registering the maximum number of COVID-19 cases and cinema halls have recorded less than 50% occupancy, it is possible the ZeePlex may stream the movie 30 days after its theatrical release on 13th May 2021.
Meanwhile, the new poster of the Salman Khan starrer Radhe - Your Most Wanted Bhai was unveiled on Saturday, March 13 and it bears the logo of ZeePlex. This writer reached out to Shariq Patel, Chief Business Officer, Zee Studios which has backed Radhe - Your Most Wanted Bhai and asked him if he plans to bring the actioner on the PVOD (premium video on demand) platform after a month.
Zee’s earlier film, Suraj Pe Mangal Bhari, had similarly released on ZeePlex a month after its theatrical run. To which, Shariq said, “No, not one month, we are looking at releasing Radhe - Your Most Wanted Bhai earlier on ZeePlex. What that window would be is something that we haven’t decided yet. But yes, we definitely plan to bring Radhe - Your Most Wanted Bhai within a month of its theatrical release on ZeePlex.”