Today's market is sharp and aggressive which is making it progressively hard for upcoming as well as existing brands to make a differential favorable position on behalf of the brand. When contrasted with the past, marketers’ occupation has become more troublesome.
Owing to the increasing usage of social media and evolving consumer behaviour, start-up companies have a huge dependency on digital marketing. This is because of its potential to create a long-lasting impact on people’s minds, ability to create an effect as desired, mould and change opinions and behaviours, and most importantly, fetch leads and enhance ROI.
Indeed! The bombardment of marketing campaigns that stand out; attract, engage, and convert the audience is significantly influencing the marketing strategies of brands.
Modern brands are leveraging digital marketing to increase the scope of success of their business. The whole concept is to gain viewers or customer's trust and convince them to choose their product/service in addition to being able to reach a wide number of audiences. The channels used to reach the masses include social media, emails, text messages, search engines and websites. The excessive use of these channels by people of all age groups has enhanced the importance of digital marketing in today’s generation.
Here is why digital marketing is key to start-up growth.
1. Better Understanding of Customers
The key to a brand's success is understanding the customers, delivering them relevant services and ultimately, ensuring a personalised experience. Every business revolves around its customers - more satisfied the customers are, more is the success rate of a brand. Technology does the same for a brand.
Digital marketing ensures a robust customer experience by capturing, tracking, analysing and interpreting the buying behaviour and preferences of a brand's target audience. It not only analyses the top-most priorities of customers but also optimises how a brand's message is delivered to its target audience. With internet easily accessible by people across different locations, digital will become the focus area of an increasing number of brands to reach the masses.
2. Customer Engagement
Digital marketing ensures customer engagement. The social media campaigns with engaging content and graphics are not only informative but also, engaging. In addition to telling the target audience about events of the company, product launch, acquisition etc., these campaigns create a strong user base for a brand, making them curious about the upcoming updates. Personalised marketing is another way brands are engaging target audience through text messaging, videos and valuable blog posts relevant to them.
3. Easily Approachable Target
Smartphones are the new-age digital hub, making mobile marketing an integral part of digital marketing strategy. This is a critical aspect for the success of businesses that run online which is what most of today's startups are - digital. Smartphones help detect location which is giving marketers a tremendous amount of opportunity to target audience from different locations.
4. A Cohesive Strategy
Today, marketing is much more than selling. It is about building the brand, connecting with the target audience, engaging with them and convincing them that this is the product best suitable to their requirements. And this is what emerging entrepreneurs envision. Selling is not their top-most priority. They want to see their brand stand tall amongst the competitors which is only possible through digital marketing. It helps a brand grow and sustain its image by delivering an omnichannel customer experience in addition to reaching everyone at every corner of the globe.
The success mantra of start-up companies lies in effective reach, relevant content, and digital marketing strategies. All of it helps brands to establish themselves in the market, grow, enhance their brand value and reach a wide range of target audience. Surely! Digital marketing plays a pivotal role for start-up companies to set their feet robustly in the market and leave an impact on the customer base.
The views expressed are personal by the Author, Mr. Amol Roy. He is the Founder of Shutter Cast.