Another Hollywood film and another event excursion means yet another strong start at the box office. Doctor Strange in the Multiverse of Madness, a new film from Marvel, is set to hit theatres this Friday, and you can bet that it will make up for the drop in footfalls that occurred over Eid.
The distribution and exhibitors did well by opening advance booking a month ago, demonstrating their faith in the film's ability to perform well at the box office. This is what happened when tickets began to sell out months ahead of time.
A new plan has been established to start with IMAX screens, which helps because such properties are few and far between, so when they start filling up quickly, it gives the idea to audiences that something major is on the horizon. Even if tickets do not sell in such locations, exhibitors have nothing to lose because a major film will release on IMAX regardless, thus there is no reason to reserve these screens for another film.
What has worked in this superhero film's favour is that viewers are truly thrilled, and as a result, advance booking has been extremely high. As a result, the opening day collections will be in the range of ₹27-30 crores (India). That way, a substantial portion of the investment will be recovered over the weekend, and anything extra will be considered a bonus.
|Day 1(Fri)||6 May||₹30 Crores|
When movie opens in 4,400 North American theatres this weekend, the second standalone superhero adventure starring Benedict Cumberbatch as Doctor Stephen Strange is expected to gross between USD 160 million and USD 180 million. Some box office experts anticipate that the film's three-day total will approach USD 200 million due to the frenzy surrounding all things Marvel. Only a few films have ever surpassed that mark in a single weekend.