This Friday, a battered Bollywood is counting on a ₹410-crore fantasy movie to drag it out of a long winter. Brahmastra: Part One - Shiva, starring Amitabh Bachchan, Ranbir Kapoor, and Alia Bhatt, will aim to halt a dangerous pivot for an industry that once dominated the USD 24 billion media and entertainment market in India.
As experts in the entertainment industry, Bollywood only needs one blockbuster to ease the pain of a string of failures, which several experts attribute to a variety of factors, including the industry's growing disconnect from the general public, a lack of creativity, poor storytelling, an excessive focus on stars, and boycott calls against stars and films.
A prime example of the drop is the 20 flops, or 77%, of the 26 Bollywood films released this year, which are those that lose 50% or more of their initial investment. This is roughly twice as likely to fail as it was in 2019 before the pandemic prompted hundreds of millions of Indians to stop going to the movies, Bollywood's main revenue source for decades.
Will Brahmastra serve as Bollywood's savior? So far, the statistics are encouraging. As of now, top multiplex chains have sold more than 1.3 lakh tickets for Brahmastra's opening day through September 7 at midnight, and 2.50 lakh plus tickets for the opening weekend in the three national chains. Talking about the movie's success will benefit upcoming films because each one has its unique purpose and content.
The disappointment that no Bollywood movie is succeeding, nevertheless, might fade. The psychological effects of success will therefore be significant. Additionally, Brahmastra outperformed the Hindi versions of RRR and Bhool Bhulaiyaa 2, which are currently among the top five highest-grossing films in India so far this year.
The tenseness is obvious. The box office failure of "Laal Singh Chaddha" and "Raksha Bandhan," two of the biggest Bollywood movies this year, sent shockwaves through the Hindi film industry, which had its hopes set on Aamir Khan's version of the 1994 classic "Forrest Gump."