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The year of 2017 has been phenomenal for the telented Rajkumar Rao.From Trapped,Newton to Bareilley ki Barfi did a good amount of business and earned him accolades .but, a similer trend for his new movie ,Shadi Mein Zaroor Aana cannot really be said .
Shadi Mein Zaroor Aana is likely to touch the Rs 1 Crore tp Rs 2 Caror figure on the opening day collections is due to the subdued promotional Activity of the movie. The hype around this movie is not even close to the hype Which was around the movie like Newton and Barelliy Ki Barfi. The previous Rajkumar starrers had more promotional activity which eventually earned them good business.
Shadi Mein Zaroor Aana is extensively shot in uttar Pardesh, especially in Lucknow ans Allahabad. The movie as such was set to receive a subsidy from the uttar pradesh goverment , but that seems highly unlikely now .The reason is that a few weeks ago,Rajkumar Rao had a major ankle fracture during the shoot of the reality show . The lack of promotion in the cities like Lucknow ans Allahabad ,Where The movie was shot ,is cited as the reason for not receiving any subsidy from the goverment .
The movie is rumoured to be based on a ture story.