Despite the festive season of Diwali, Ram Setu isn't currently blowing up the box office. As of Monday morning, Ram Setu had sold roughly 38,000 seats nationwide for the first day, generating about ₹1 crore from India's advance bookings.
As of early Monday morning, the Akshay Kumar starrer's opening day advance was less than ₹1 crore in NETT terms. With just one day left, the film's ultimate advance will, in the best-case scenario, be close to ₹2 crores.
The nation, including single screens and multiplexes, has made subpar advancements thus far. At this stage, the movie is underperforming even Samrat Prithviraj, Shamshera, and Laal Singh Chaddha, however, it is anticipated to pick up steam on Monday. Of the total number of tickets sold, the three national chains PVR, Inox, and Cinepolis have sold about 16,000 on an opening day.
As a post-Diwali release, the spot bookings for a feature film will be at an all-time high because the audience has become accustomed to seeing movies on this day every year.
Since this is the biggest day for the Indian film business, a segment of the audience will simply walk into the theatres without knowing what the releases are and make decisions based on what the ticket seller says. This segment of the audience will also take into account walk-in customers. Ram Setu box office collection day 1 report is here.
|Day 1 [1st Tues]||Oct 25||₹14.00 Cr * may earn|
It's critical for Ram Setu to deliver on the content front because the anticipation for a Diwali release is undoubtedly lacking. The route to sustainability will be challenging if the content doesn't resonate with the audience.
Despite the modest advances, it is hoped that the public will elevate the movie beyond Bhool Bhulaiyaa 2 on opening day and make it the second-biggest opener of the year for an original Hindi film, after Brahmastra. Given the reaction to advance reservations at this time, this will be a poor outcome, but it will also be a type of victory.