Salman Khan's film Radhe has created history by earning 300 crores rupees in 12 days. The film Hybrid was released on Eid on 13 May. This meant that where theaters were open, it was released at the box office and in India where there was a lockdown on OTT platforms ZEEPLEX and ZEE5.
According to our sources, Zee Studio has done more than 100 crores business so far and still continues to earn. It is also to be released on TV. Wherever this movie will earn money through advertisements.
Digital Release And PPV Strategy
Salman Khan sold the film to ZEE Studios for Rs 190 crore. It is evident that Salman Khan has proved that he had taken the risk of releasing his film through Pay per View even in the Corona era by earning such a record. They have been completely successful in it. He has also shown a new direction to the industry. After that, the producers who have been making their films for almost two years have also raised new hopes of earning such. Because recently, theaters are not expected to open for about 2-3 months. Even if opened, people will be afraid to leave. In such a situation, the option of Pay per view seems to be more good for the audience and filmmakers.
Radhe Piracy Controversy
Salman Khan also took strong action against piracy with the release of this film. People who had copied this film stolen and put it on the Internet. Salman did not back down in openly taking legal action against him. In Mumbai's cybercrime branch, Salman lodged a complaint through his manager. After which the Mumbai police came into action and arrested a man who sold the film on Facebook. Although this is just a beginning Salman has shown that it is not a big deal to curb piracy if it is fought properly.
KRK Vs Salman Khan
Salman Khan yesterday filed a lawsuit in a Mumbai court against film critic Kamal Rashid Khan, who called his film Radhe bad. Due to this, KRK tweeted to his father Salim Khan that he did not want to spoil Salman Khan's career. Therefore, he will not review any Salman Khan film from now on. Salman Khan has sent a 250-page notice to KRK, he has not even been able to read it.