According to the source, he had previously reported that several Bollywood movies are being prepared for a direct release to OTT, due to the ongoing coronavirus pandemic. We have now exclusively learned that Akshay Kumar's horror-comedy is slated for a direct digital release in June. 'Akshay Kumar, Vijay Singh (Fox Star Studios) and Tusshar Kapoor (Producer) along with Disney + Hotstar officials have been interacting via video calls for the past 3 weeks, and it was only in a meeting on the night of 4 May they all came to a common ground for the film to be released directly on the OTT platform, 'a source close to the development revealed.
The source added that everyone has given a green signal to forego theatrical release as stakeholders do not expect movie theaters to open before September of this year. 'The main shoot for Laxmmi Bomb ended in November last year, with some patches and tweaks have done more recently in February. Director Raghava Lawerence is currently working on the final editing and post-production of the film from Hyderabad, while Akshay is expected to send his dubbing tapes digitally to the director in a couple of days' added the source.
The manufacturers have reached a general agreement renegotiating satellite and digital rights with the Star network and Fox Star Studios. 'The combined value of the deal for the sale of digital and satellite rights is estimated to be around Rs. 90-100 crore, in addition to the revenue from music rights. Most of the money goes to Akshay Kumar's pocket, like that in addition to acting, he is also one of the producers of the film' the source explained.
While an official confirmation is still awaited, we hear that this will be one of the first major movies to hit OTT directly. 'Many movies will follow suit, it's only a matter of time before things become official.'