In R Balki's Chup: Revenge of The Artist, Sunny Deol, and Dulquer Salmaan work together for the first time. The picture is set for a nationwide release on September 23 and has been classified A - Adults Only by the Central Board of Film Certification. The film's official run duration is 2 hours and 15 minutes (135 minutes). Pen Marudhar's Chup will be released countrywide on National Cinema Day. Chup box office day 1 advance booking, total screen count, opening day collection & everything else you need to know has been given here.
As part of the celebrations, audiences can watch the film for ₹75 just throughout the day. The team's initial aim was to launch the platform on 600 screens, but the response to advance booking on Monday was so positive that the screen count is already approaching 800 in India due to consumer demand. Chup is a nice surprise in terms of pre-ticketing, and the film's low pricing approach is doing wonders for its footfall.
Chup has outsold the whole advance booking of bigger star-cast movies like Jug Jugg Jeeyo (57k), Gangubai (56k), Shamshera (46k), Samrat Prithviraj (41k), and Raksha Bandhan with 63,000 tickets sold as of Wednesday at 4:30 p.m. (34K). In fact, as of Wednesday at 5 p.m., Chup had topped Laal Singh Chaddha's overall advance booking (63K) in terms of admissions, even if the movie's box office take will be less than all the others. The movie has sold about 20,000 tickets at Inox, compared to 13,000 at Cinepolis. PVR has 30,000 tickets, taking the lead.
By making advance reservations by Thursday at midnight, Chup really has a good chance of matching the audience size of Bhool Bhulaiyaa 2 (1.03 lakh) at the three major chains. Chup will encounter a capacity challenge on release day, and we think the distributors will shortly add early morning shows for Friday. Given how well the pricing approach worked for Chup's debut, the producers and exhibitors would be wise to stick with the same price for the opening weekend.
The inclusion of Sunny Deol and Dulquer Salmaan has guaranteed that the movie will generate some excitement, and the ticket prices are the perfect extra incentive to get people to the theatre on opening day.
Chup would aim for the first day of business that is in the range of ₹2.5 crores at the very least, and depending on how much capacity it has, it may even reach the ₹3 crores level. The bigger the capacity, the more profitable the business will be because, over time, Chup may run into capacity constraints at some buildings. The occurrence of tickets at such low prices is present during movie times, therefore the opening day business will serve as a case study for the entire sector.
Who knows, with tickets priced at ₹75, there may be enough audiences and screens for a movie to gross even ₹4 or ₹5 crores on opening day. However, a reasonable estimate will be in the range of ₹2.50 crores, which would be yet another excellent outcome for a movie like Chup. We need to clarify that the numbers are due to reduced prices and higher charges would have discouraged the audience from visiting the movie theatres before a part claims that higher rates would have increased the number to ₹5 crores at the same footfalls.