Chup, a thriller starring Sunny Deol and Dulquer Salmaan and produced by the late Rakesh Jhunjhunwala and directed by R. Balki, has had a strong start at the Indian box office. Early estimates place the movie's opening day take between ₹2.60 and 3.20 crores.
The movie benefited greatly from national cinema day because it replaced Brahmastra as the audience's second favorite movie. The film's opening day attendance was boosted by a solid trailer, well-known actors in the cast, and tickets priced at ₹75. Chup is the best illustration of how the correct pricing can propel the business of a feature picture in India.
Without National Cinema Day, Chup could have struggled to earn even a crore on Friday. More people purchased tickets because of the reasonable prices plus ₹75 didn't seem like a lot of money to most people. Chup was launched on about 1,000 screens in India, and several theatres experienced capacity issues the day of the release as a result of greater than anticipated crowd demand. The movie is expected to earn less than ₹2 crores today as the ticket prices have been restored to normal. Chup box office collection day 2 report is here.
|Day 1 [1st Fri]||Sept 23||₹3.2 Cr (expected)|
|Day 2 [1st Sat]||Sept 24||₹2 Cr|
One of the biggest surprises of the year in terms of revenue and attendance was the fact that Chup sold about 4 lakh tickets on the day of its release. It may surpass the attendance of some of the major Bollywood blockbusters this year by the end of its opening weekend.